Showing posts with label ebook marketing. Show all posts
Showing posts with label ebook marketing. Show all posts
Saturday, July 12, 2014
Business Logos: Evolution, Colors, Value
Business Logos: Evolution, Color and Value of a Brand
Company logos and corporate colors serve as the face or identity of a business. Colors have long proven to evoke specific emotions and trigger powerful responses from consumers. Research shows that, typically, red indicates motion/ active, yellow provides an energetic vibe, blue translates as being reliable, green connects to nature and freshness.
Logos are big business for corporations and small businesses alike. Although intangible, logos can be an extremely valuable asset of a company.
Red is typically associated as being intense (recall your grade school teacher marking up your test in red pen). Words associated with the color red include: active, passion, emotion, trust-worthy, love, intensity and overall aggressiveness. Large internationally recognized brands using red as a primary color include Red Bull and Coke.
Yellow is associated with energy, happiness and sunshine. Words usually associated with yellow include: jovial, sustainable, energetic and refreshing. International brands with yellow as a primary color include Lipton and McDonalds.
Purple is lavish and associated with royalty. Words usually associated with purple: glamour, glitz, romance, power. Famous brands with purple as a primary include FedEx and Yahoo.
Orange is associated with happiness, bright sunshine and exotic tropical escapes. Words usually associated with orange: Stimulation, enthusiasm, creativity and determination. International brands with orange as a primary include Gatorade and Tropicana.
Black is sleek and formal with boldness and definitive ideals. A few international brands with black as a primary color include Nike, Sotheby's and Tiffany & Co.
Pink is obviously feminine. Pink suggests love, intimacy and innocence. Some brands with pink as a primary include Barbie, Verizon and LG.
Brown conjures ideologies or a connection to nature and earth. Words typically tied to the color brown include: dependable, resilient and firm. Some brands with brown as a primary color include UPS and M&Ms.
What is NetGalley?
NetGalley is a digital book marketplace. This online service helps connect point book publishers, media, reviewers, librarians, booksellers, bloggers and educators.
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| NetGalley Logo |
NetGalley delivers advance eBook copies dubbed "digital galleys", often referred to as ARCs: advance reading copies, to editorial reviewers, paid readers and assists promotion of new and upcoming titles. Publishers, Writer's and Author's can include their works for a fee. Publishers pay a set-up fee and a monthly fee depending on the number of titles on the site Professional readers: media, reviewers, journalists, bloggers, librarians, booksellers and educators can join and use NetGalley for free.
Firebrand Technologies is the parent company of NetGalley. Firebrand offers numerous publishing technologies, services and solutions.
Or
www.firebrandtech.com
Wednesday, July 9, 2014
How to Choose the Right 7 Keywords or Phrases When Publishing With Amazon
Amazon Ebook Publishing:
When publishing a book on Amazon you are allowed to enter up to 7 keywords or short phrases that best describe your book. These must be relevant to the books content. Avoid using keywords already used in the book title, category, or description. For best results use phrases that are 2-3 words long.
Info Link
When publishing a book on Amazon you are allowed to enter up to 7 keywords or short phrases that best describe your book. These must be relevant to the books content. Avoid using keywords already used in the book title, category, or description. For best results use phrases that are 2-3 words long.
Info Link
Monday, June 30, 2014
Using Rich Snippets On Web Pages to Enhance Your Search Results
You can mark up either individual reviews (for example, an editor's review of a product), or aggregate review information—for example, the average rating for a local business or the total number of user reviews submitted.
Use the individual Review format for pages containing a single review. For pages containing a collection of reviews, use the Review-aggregate format. If your page contains both (for example, an editor's review plus a set of user reviews), we recommend picking one format. Use the individual Review format to mark up the editor's review OR you can use the Review-aggregate format to summarize the set of user reviews. If a page contains both types of markup, Google will use the Review-aggregate markup for display.
Note: There are many possible ways to indicate review ratings—for example, stars, percentages, and various rating scales. More information about how to convey review ratings.
https://developers.google.com/webmasters/richsnippets/
Saturday, June 21, 2014
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