Six Essential Components of B2B Marketing [Infographic]

Get Noticed and Sell More Books: Using Sell Sheets and Publishers Book Flyers - Examples

Get NOTICED and Sell More Books: Use Sell Sheets or Publisher Book Flyers - Examples (at bottom)

A successful flyer includes:

1. A picture of the book cover
2. Prominently displayed title and author names
3. A quote, excerpt of a review or blurb (endorsement) from a well-known person or well-respected authority
4. Reader-benefit oriented teaser copy (“Your Life Could Be in Danger If …”)
5. Brief one-sentence excerpts of the three or four most important chapters, instead of total contents
6. Relevant PR or marketing plans
7. Brief author bio
8. Dataline: publisher name, ISBN, list price paper/hardcover and where to buy. If the book is carried by only one or two wholesalers, list them. If handled by a distributor, include the distributor’s name and 800#. If your title does not clearly and accurately describe the market for your book, be sure to include the discipline or subject area (i.e., health, medicine, self-help, etc.) with the dataline information

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