Showing posts with label demographics research. Show all posts
Showing posts with label demographics research. Show all posts

Monday, June 30, 2014

Using Rich Snippets On Web Pages to Enhance Your Search Results


You can mark up either individual reviews (for example, an editor's review of a product), or aggregate review information—for example, the average rating for a local business or the total number of user reviews submitted.

Use the individual Review format for pages containing a single review. For pages containing a collection of reviews, use the Review-aggregate format. If your page contains both (for example, an editor's review plus a set of user reviews), we recommend picking one format. Use the individual Review format to mark up the editor's review OR you can use the Review-aggregate format to summarize the set of user reviews. If a page contains both types of markup, Google will use the Review-aggregate markup for display.
Note: There are many possible ways to indicate review ratings—for example, stars, percentages, and various rating scales. More information about how to convey review ratings.
https://developers.google.com/webmasters/richsnippets/

Saturday, June 21, 2014

"TRICK" YOUR WAY INTO GETTING BOOK REVIEWS

HOW SELF-PUBBERS CAN "TRICK" THEIR WAY INTO GETTING BOOK REVIEWS

This fantastic article was originally a blog post by best-selling romance author Stacy-Deanne.  Intead of letting it die a slow death in a forum somewhere, I thought I would put it here to live on for everyone to see! Reprinted with permission. 
I'm not self-published but I was very active in seeking reviews for my books. By doing that, I came across a few sites that do SP books as well as traditional. The best bet for SP authors is that they should contact individual reviewers and NOT waste time with folks they know don't review SP books.

A lot of reviewers on Book Blogs will give SP authors a chance. Some reviewers will not agree to review your book unless your SP book has had professional editing or if you contacted them beforehand. I wouldn't send books without speaking to the reviewer first though. Some folks do.

The main thing I see about SP authors is that instead of promoting their books as SP books, they should try promoting the genre. Sometimes you've got to trick people. You might laugh, but it works. I've known several SP authors who "tricked" a reviewer. Okay-- reviewers don't get mad at me, I'm not encouraging this, just sharing.

Some SP authors ended up getting blasted by the reviewer but some had their books professionally edited and had taken the process seriously and the reviewer was surprisingly pleased.

When you are SP, you gotta think out of the box. Stop promoting your books as "self-published" -- promote by its genre and that will open more doors. Sometimes SP authors shoot themselves in the foot for nothing. Heck if I was self-published and a reviewer of my choice didn't specify if they reviewed SP books or not, you think I'd ask? No, I'd send them my book. If they discovered it was self-published fine, but I wouldn't lend the information. If it ain't broke, don't fix it!

If the reviewer doesn't say offhand... then send in your book if it fits what they read. If they come back and ask if it's Self Published, and they say they don't accept them, well respect it... and move on.

You'd be surprised how many reviewers don't post specific guidelines. Take advantage!

Don't forget Dear Author. They are a huge review site and I believe they take SP books.There are some popular places that are being a little more open. But I know Dear Author must because I read their reviews and some of those books look self-published. I also know they review e-books too.

But people should be aware that Dear Author is a very honest site. If they don't like a book, they will tell you in a heartbeat. I love that site.

But it's hard for all authors in terms of promotion-- but SP authors are gonna have to start being more creative to get more results. There are ways because obviously some SP authors are getting book reviews.

JUST NEVER PAY FOR A REVIEW!

Saturday, June 14, 2014

No Rule About Spying On Your Competition!



It has been used internally in all the search giants for a long time and gave them immense market intelligence. How do they do it? Why do they do it? And most of all, why is it important for you as an SEO or marketer to understand?


NetComber

Web Analyzer


http://netcomber.com/

Find their sites fast
  • Get notified about secret sites as soon as competitors register a domain
  • Find out what top affiliates and SEOs are working on now
  • Be aware of trends that high end affiliates are using
  • Discover new ways of making money online
Make their business 
your business
  • Reverse-engineer experts' systems
  • See the work history of a potential partner
  • Work out who their suppliers are
  • Start doing deals: one click to contact site owners
  • Learn when they're playing dirty
Find connections 
you never considered
  • 2500 services' account IDs extracted and tracked for Google Analytics, Facebook, Twitter and more
  • 10 million whois records. Match sites based on a single detail
  • Discover the web of links for your niche
Good SEO / Research Resources:
as-seen-in